Thursday, January 8, 2026 - Social media erupted after popular TikToker and content creator Azziad Nasenya partnered with KCB Bank for a campaign aimed at educating the public on the importance of saving.
The partnership, which features Azziad encouraging financial
discipline and smart saving habits, has drawn mixed reactions online, with some
Kenyans questioning the choice of brand ambassador in light of recent reports alleging that her
property was auctioned after defaulting a loan amounting to millions of
shillings.
Critics on social media argue that the alleged financial
struggles make her an unsuitable face for a savings campaign, while others
defended her, noting that personal financial challenges do not necessarily
disqualify someone from promoting financial literacy.
“To those saying she’s the best person for the role, that would only be agreeable if she actually publicly accepted that she was struggling with finances and was working towards making things right. But you can’t be on the verge of auction, while you’re outside the country spending, there are screenshots of you asking your friend for money and still denying that your finances aren’t right. Anyway, bado tutaskia more on saving from her,” an X user wrote.
The Kenyan DAILY POST
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