Announcing the roll-out of the Instream ads at State House in the presence of President William Ruto on Monday, the company said it will also be launching other revenue channels across Facebook and Instagram.
They will include Facebook Stories, Instagram subs, and IG gifts as well.
"We are very happy to announce that we’re gonna have
instream ads available on Facebook starting early summer maximum,"
said Moon Baz who heads global partnerships for Africa, the Middle East, and Turkey.
"What instream ads mean is they are image and video ads
that will be served, before, during, or after any of your videos and it is a way
for you guys to monetise and generate revenue through Facebook."
Former Britain Deputy Prime Minister Nick Clegg, who is
now the President, of Global Affairs at Meta, said the rollout will see
Kenyan content creators get paid for posting their videos on the platform
announcing that they will monetise content made in English and Kiswahili.
"I want to pay tribute to your remorseless
representation on behalf of the creators of Kenya," he said as he thanked
President Ruto for pushing the social media giant to act.
"You and I have met on a number of occasions and every
single time you have said on behalf of the ingenious, humorous creative online
creators here, you have been pressing me and Meta all that creativity that they
should also use online tools to turn that into material benefit."
Sir Clegg hailed the local creator community saying it was
time for them to earn a good living off their vibrant content that resonates
because of its humour, the English language, diversity, creativity, and
inspiration saying Meta wants "to make sure that you can make a good
living out of it both pre and post-tax."
The Kenyan DAILY POST
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