Majority of Kenyans have become poorer since RUTO took over as President, new TIFA survey reveals



Thursday, December 18, 2025 - A new survey by Trends and Insights for Africa (TIFA) has revealed that most Kenyans continue to experience financial strain since President William Ruto assumed office.

The report, released on Thursday, December 18th, 2025, is based on interviews conducted between November 10th and 17th with 2,053 randomly selected adults across all 47 counties.

Findings show that while the pace of economic decline may be slowing, the majority of households still feel worse off compared to previous years.

The report warns that the “lived economy” remains a significant vulnerability for the Government as it heads towards the 2027 elections.

“While the pace of decline may be slowing, most households still feel economically worse off, and the lived economy remains a major vulnerability for the Government heading towards 2027,” read the TIFA report.

TIFA notes that despite small gains in certain sectors, the overall economic narrative remains overwhelmingly negative, with limited signs of broad-based recovery.

According to the poll, 44 percent of Kenyans define the country’s most pressing challenges in economic terms, citing unemployment, poverty, and high prices as far more urgent than political, security or social issues.

The report emphasizes that for many citizens, the national crisis is not rooted in instability or insecurity but in the struggle for economic survival.

The Kenyan DAILY POST

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